What Is SEO?
SEO stands for search engine optimization, By optimizing a website to improve its visibility and ranking on search engines like Google, Bing, or others for their relevant search queries.
The goal of SEO is to increase organic traffic to a website. Organic traffic means more leads, sales, or conversions.
Why SEO Is Important?
SEO is important for a website for certain reasons.
Firstly, search engines like Google, Bing, and Yahoo! are the primary way people discover new websites online. That's why you need to appear in the top 10 search results for your target keywords in SERPs. SERPs means Search Engine Results Pages.
In reality, more than 90% of all online experiences start with a search engine. By optimizing a website for search engines, businesses can increase their visibility to targeted customers who are actively searching for their products, services, or information.
It's very simple! the higher you rank, the more people will visit your website. An SEO Expert can help you achieve your goal of improving your website's search engine ranking by optimizing your site's content, improving its technical performance, and building high-quality backlinks.
SEO is a cost-effective marketing strategy compared to other digital marketing methods like PPC (pay-per-click).
3 Types of SEO:
- On-Page SEO
- Off-Page SEO
- Technical SEO
Where to start SEO?
First, you need to choose your topic. So, you need a keyword and keywords are the backbone of SEO strategy.
Keywords can help you to find who your target audience is and what they are searching for.
There are several free keyword research tools are available that can help you identify related keywords, monthly search volumes, and competition levels for each keyword.
From the 2011 Panda algorithm update, Google has prioritized unique, fresh, in-depth, well-written content. It means, content is the number one ranking factor. So, you also need to prioritize your content quality.
Some Truths About SEO
- SEO is a long-term process
- SEO is not about cheating search engines (such as Google/ Bing)
- SEO is not a trick of hack
- SEO is an ongoing process
Search engines are constantly updating their algorithms to improve the quality of their search results and to combat spam and black hat SEO tricks. This means that SEO strategies that worked in the past may not be effective at this time and that's why SEO best practices are constantly evolving.
